#Peacock is experimenting with mini-games and short videos

#Peacock is experimenting with mini-games and short videos

As Peacock continues to trail behind major players in the entertainment industry like Netflix, TikTok, and YouTube, the streaming service is adopting strategies similar to its rivals with two new initiatives: mini-games and a short-form vertical video feed. The company announced these experiments at the Consumer Electronics Show in Las Vegas on Monday. Starting this…

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#42 Percent of U.S. Streaming Users Regularly Cancel and Resubscribe, But Bundles Reduce Churn (Study)

#42 Percent of U.S. Streaming Users Regularly Cancel and Resubscribe, But Bundles Reduce Churn (Study)

With the competitive streaming video business having matured in the U.S. and companies focusing more on profitability, subscriber retention has become at least as important as subscriber growth. Now, the latest data from research firm Ampere Analysis shows that a recent trend to pool together streaming services into bundles reduces customer churn rates. Overall, 42 percent…

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#How Live Streaming is Redefining the Future of Gatherings

#How Live Streaming is Redefining the Future of Gatherings

Undoubtedly, live streaming is taking over the digital space. Business owners are looking for effective ways to connect with their audience in real-time, build strong relationships, and share experiences through authentic content. One of the most prominent challenges they face is a diligent way to engage the targeted market.  Live streaming has seen explosive growth…

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#Why Japan Is on the Precipice of a Content Boom

#Why Japan Is on the Precipice of a Content Boom

For the past year and a half, Netflix’s Minyoung Kim, the Asia-based executive commonly credited with building the company’s winning strategy in Korea, hasn’t been spending much time in Seoul. Instead, the content vp who famously greenlit Squid Game has been living full-time in Tokyo, where she has been laying the groundwork for Netflix’s next…

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