#Success begets success in crowdfunding—but so does falling just short, study shows
“#Success begets success in crowdfunding—but so does falling just short, study shows” Kickstarter campaigns that fall just short of their funding goal may make backers more keen to support similar ideas than campaigns that are moderately successful, according to a recent U of A study. Credit: Sean Townsend Entrepreneurs looking to raise money on crowdfunding…