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What does it take for an ad campaign to become a marketing blockbuster? In this fractured attention economy, no longer does it suffice to be a pretty face hawking miracle creams, luxury SUVs or top-shelf spirits. CMOs are following the movie publicity playbook by hiring Hollywood-founded agencies (Ryan Reynolds’ Maximum Effort, Ben Affleck and Matt Damon’s Artists…
Sydney Sweeney and Scooter Braun‘s romance has really gotten serious! The Euphoria star wished her boyfriend a happy birthday on Thursday via her Instagram Story, and her captions really highlighted how much she’s fallen for Justin Bieber‘s ex-manager. Alongside two different photos of them dancing, she gushed: “Happiest of birthdays to the man with the…
Scooter Braun is not holding back when it comes to sharing his feelings about girlfriend Sydney Sweeney! The music mogul had some seriously sweet things to say during a recent appearance on the Second Thought With Suzy Weiss podcast, and fans of this romance are going to eat every single word up. And while Scooter…
[Warning: Potentially Triggering Content] Dani Bowman has THOUGHTS on the modern trend of using the R-word. On Friday, the Love on the Spectrum star aired out her qualms with Euphoria and Dwayne “The Rock” Johnson’s recent careless use of the R-word. For those who haven’t been watching Euphoria, the slur has been used in four…
Sydney Sweeney and Scooter Braun put on a show at Stagecoach! The Euphoria actress and her 44-year-old boyfriend, Justin Bieber’s former manager, attended the music festival in Indio, California over the weekend, where they put their love on full display! In footage circulating around social media, the Anyone But You actress is seen occupying the…
[Warning: Potentially Triggering Content] Sydney Sweeney has found herself in yet another controversy. Following the Euphoria season 3 premiere on Sunday night, a promotional trailer teasing what’s to come in the episodes ahead revealed some of the WILD places Sydney’s character Cassie Howard goes… and one moment from the clip in particular has fans’ jaws…
[This article contains spoilers from the Euphoria season three premiere.] Originally, Rue was going to cross the border by river. Following the four-year gap from his season two finale, writer-director Sam Levinson knew Euphoria would return with his oft-addled protagonist (portrayed by Zendaya) in Mexico, having made the jump from teenager to adult, still working…
Pity the studio distribution executive who has to explain why the Christmas-New Year’s corridor is such a challenge to predict, depending on when a movie opens in relation to the actual holiday. This year, 20th Century Studios and Disney open James Cameron‘s Avatar: Fire and Ash on the Friday before Christmas. The sci-epic is tracking…
Sydney Sweeney is addressing her viral American Eagle jeans ad again, affirming that she’s “against hate and divisiveness” and does not “support the views some people chose to connect to the campaign.” “I was honestly surprised by the reaction,” the actress recently told People. “I did it because I love the jeans and love the…
Sydney Sweeney is “proud” of working on the Christy Martin biopic Christy despite a low box office debut. Taking to Instagram on Monday, the actress, who portrays trailblazing boxer Christy Martin in the biopic Christy, reflected on making the film that opened to $1.3 million from 2,011 sites and couldn’t crack the top 10 at the…