Sold Out in Seconds: How Kendall Jenner, Rosé and MrBeast Create Consumer Obsessions
What does it take for an ad campaign to become a marketing blockbuster? In this fractured attention economy, no longer does it suffice to be a pretty face hawking miracle creams, luxury SUVs or top-shelf spirits. CMOs are following the movie publicity playbook by hiring Hollywood-founded agencies (Ryan Reynolds’ Maximum Effort, Ben Affleck and Matt Damon’s Artists…