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If you expect that adapting a successful TV series for a different market is easier than creating a brand new one, you may want to think again! That was the message and insight shared by Sergio Mendoza, vp, scripted development at NBCUniversal Telemundo Enterprises, during an appearance on the final day of the ninth edition of Conecta…
NBCUniversal’s Global Advertising and Partnerships division is leveraging talent and IP from the company’s networks for a custom ad campaign produced in-house for Israeli gaming startup Candivore’s launch of its flagship game Match Masters in the U.S. The campaign, tag-lined “All The Drama You Need,” will consist of three custom 30-second spots, featuring Real Housewives star Dorit Kemsley,…
World Cup TV Ratings Surge With U.S. Again in Competition The move of the Men’s World Cup from its traditional summer berth to fall doesn’t seem to have hurt TV viewing in the United States — and the presence of the U.S. team in the tournament has definitely helped. Through the first 31 group stage…
Is Critical Coverage Hurting World Cup Ratings? Controversy has swirled around this year’s soccer World Cup in Qatar. From accusations of bribery and fraud in granting the tournament to the tiny, wealthy Mid-East nation, to criticism of Qatar’s persecution of its LGBTQ+ community and its treatment of migrant workers But, judging by viewership figures after…
Fox and Telemundo Are Ready for Their World Cup Closeup The World Cup kicks off Nov. 20 in Qatar, and while the event itself is surrounded by geopolitical controversy and intrigue, its TV partners in the U.S. are betting that a confluence of events (Lionel Messi’s last World Cup, the U.S. national team scoring a…
Will Soccer World Cup Protests Hit FIFA Where It Hurts (in the Ratings)? Walking the streets of any major European capital, you’d be forgiven if you’d forgotten that there’s a soccer World Cup starting in two days. Typically, ahead of the globe’s biggest sporting event — the official kick-off is Sunday, Nov. 20 in Doha…