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X has made a “tweak” to its algorithm to boost the visibility of posts to users’ “mutuals” — the people they follow who follow them back, head of product, Nikita Bier, said Monday. “We noticed this data was missing from the algo and it made your friends appear less in your replies. This resulted in…
Meta doesn’t come up much in discussions of the top AI products these days, but its products are still benefiting from the ongoing surge of interest in the technology. The company’s business AI tools facilitated about 10 million conversations per week as of late March, up from 1 million in the beginning of this year,…
Prediction market Kalshi is making it easier for its users to have conversations on Meta’s social network Threads. Kalshi now offers a share option that will automatically embed the relevant prediction market chart into a Threads post. Whether people want to discuss who’s going to win Best Picture or which reality TV contestant is going…
Meta on Wednesday announced it’s expanding ads on Threads to all users globally. The expansion, which starts next week, will be gradual, the company says, noting it may take months for the full rollout to complete. Meta CEO Mark Zuckerberg has repeatedly praised the social app and X rival, which has now grown to over…
A report from market intelligence firm Similarweb suggests that Meta’s Threads is now seeing more daily usage than Elon Musk’s X on mobile devices. While X still dominates Threads on the web, the Threads mobile app for iOS and Android has continued to see an increase in daily active users over the past several months….
Threads and Bluesky still have quite a way to go to catch up with X in the U.S., according to data from Pew Research Center’s latest report released this week. The research firm asked about these smaller services for the first time and found they’re each used by just under 1 in 10 U.S. adults…
Threads, Meta’s X rival, continues to ship new features at a rapid pace. Shortly after the launch of communities and disappearing “ghost posts,” the social networking app on Thursday introduced new tools that will give users more control over their conversations on the platform. One new feature, reply approvals, will allow you to decide which…
There are times when you may want to prevent videos and GIFs from automatically playing in your social media feeds. This could be because you’re trying to conserve cellular data, limit the addictiveness of these apps, or maintain better control over your viewing experience, as when a video is going viral that you don’t wish…
Instagram Threads is close to catching up to top competitor X in terms of mobile app users, according to new data from market intelligence provider Similarweb. In June 2025, Threads’ mobile app for iOS and Android saw 115.1 million daily active users, representing 127.8% year-over-year growth; X reached 132 million daily actives, as its year-over-year…
Earlier this week, Instagram Threads launched what the company said was its most-requested feature to date: direct messages (DMs). However, the company is now facing a bit of a user backlash over the addition, as users, primarily women, are arguing that there should be a way to opt out of DMs entirely, citing harassment concerns….