Kevin Mayer: Legacy Media Should Be Afraid, “the Center of Gravity in Youth Is Not Hollywood”

Kevin Mayer: Legacy Media Should Be Afraid, “the Center of Gravity in Youth Is Not Hollywood”

Candle Media co-CEO and former top Disney exec Kevin Mayer sat down for a wide-ranging Paley Dialogue conversation on Monday that focused heavily on how he sees social media impacting Hollywood. “The Future of Storytelling with Kevin Mayer,” moderated by Variety‘s Janelle Riley at the Beverly Wilshire, began with Mayer’s involvement in Disney acquiring Marvel…

Read More
#TikTok’s B ad boom faces US uncertainty

#TikTok’s $30B ad boom faces US uncertainty

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk. TikTok’s global advertising revenue is projected to reach $32.4bn this year, representing 24.5% year-over-year growth, even as the platform faces potential shutdown in its largest market according…

Read More