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For the third straight month, YouTube led all media companies in the United States in TV viewing time. Nielsen’s Media Distributor Gauge for April shows YouTube capturing 12.4 percent of all TV use — nearly one of every eight minutes viewers spent on their televisions. That’s up from 12 percent in March and marks YouTube’s…
Streaming continued its upward trajectory in April, but linear TV platforms also saw an increase in their share of viewing time. Nielsen’s monthly Gauge report shows streaming taking up 44.3 percent of all TV use in the United States, up from 43.8 percent in March. The April period (which ran from March 31-April 27 in…
Word-of-mouth breakout The Pitt has grown steadily on the streaming charts recently, and it took another leap in the week of its season finale. The Max series racked up 852 million minutes of viewing time for the week of April 7-13; its season one finale premiered April 10. That’s a 44 percent spike on the…
Netflix’s murder mystery The Residence moved into first place on the streaming charts for the last week of March, and The White Lotus hit a high mark as it closed in on its third season finale. The Residence, starring Uzo Aduba as a brilliant detective investigating a murder in the White House, drew 1.84 billion…
YouTube hit another high point in TV usage in March, and Prime Video’s Reacher flexed its considerable muscle as well. Nielsen’s monthly Gauge report on TV use in the United States has YouTube commanding 12 percent of all viewing time, the highest mark for the platform since the ratings provider began tracking that data in…
The big first-night audience for Saturday Night Live‘s 50th anniversary special carried over to streaming the week after — giving the show its first-ever appearance on the Nielsen streaming charts. SNL, which streams on Peacock, notched 863 million minutes of viewing in the United States for the week of Feb. 17-23. That was good for…
The 2025 edition of the Oscars drew a smaller total audience than a year ago — but posted gains among younger viewers. Sunday’s telecast, hosted by Conan O’Brien, averaged 18.07 million viewers on ABC and Hulu, according to Nielsen fast national ratings (which includes the streaming audience on Hulu). The show marked the first time the…
Super Bowl LIX on Sunday will bring in the biggest TV audience of the year — and, following the game, the biggest audience ever for Fox’s game show The Floor. Those are pretty much immutable facts in the TV landscape. The Super Bowl is, by enormous margins, the most-watched single telecast of any given year….
Bluey was at the forefront of pop culture discourse for several weeks in the spring, as plenty of adult critics discussed how much the animated show meant to them. Its target audience probably didn’t read much of that discourse — kids under 10 aren’t big consumers of that sort of thing — but they (and…
The massive YouTube reach of Jimmy “MrBeast” Donaldson seems to have translated some to Prime Video. The Amazon-owned streamer says some 50 million viewers worldwide have watched Beast Games, a competition series co-created and hosted by Donaldson, in its first 25 days of release (which includes the first half of a 10-episode season). Prime Video…