# $25B toy brand to launch L.O.L. Surprise NFT collectibles
“# $25B toy brand to launch L.O.L. Surprise NFT collectibles ” Consumer entertainment products giant MGA Entertainment is moving into the nonfungible token (NFT) industry by turning its best-selling toys into digital collectibles on blockchain. The American toy giant is preparing to roll out an NFT functionality for its world-famous brand L.O.L. Surprise, allowing fans…