TV? What TV? The 2026 Upfronts Will Be Heavy on Creators, Football and AI Ad Tech
The upfronts will never die, they will just change into a new form. Yes, the days when the TV upfronts would culminate with a broadcast network revealing their fall schedule is long gone. In its place are star-studded celebrations of corporate synergy, with movies, TV shows, streaming originals, sports, news and even theme parks all…