#Why Scandi Streamer Viaplay Is Refocusing on “Profitable Local Formats and Hollywood Content”

#Why Scandi Streamer Viaplay Is Refocusing on “Profitable Local Formats and Hollywood Content”

Scandinavian streamer Viaplay has further “reset” its content strategy, “moving away from large numbers of high-cost original dramas towards more popular and profitable local formats and Hollywood content,” president and CEO Jørgen Madsen Lindemann said on Thursday. “We have therefore sold rights to a number of our original productions to global media players and also sold or…

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#Why Scandi Streamer Viaplay Is Refocusing on “Profitable Local Formats and Hollywood Content”

#Viaplay to Lay Off 25 Percent of Staff, End Streaming Services in U.S., U.K. to Focus on Core Nordic Markets, Explore Sale

Scandinavian streamer Viaplay outlined plans on Thursday to focus on its core markets in the Nordics and Netherlands, including the end of streaming services launched in the U.S., Canada and the U.K., and lay off more than 25 percent of staff. The moves are part of broad-based cost-cutting measures amid various business challenges cited by…

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#Viaplay Launches in U.S., Bringing Nordic Noir Hits and Scandinavian Storytelling

#Viaplay Launches in U.S., Bringing Nordic Noir Hits and Scandinavian Storytelling

Viaplay Launches in U.S., Bringing Nordic Noir Hits and Scandinavian Storytelling Viaplay, the Nordic streamer that is a big producer of original programming, has launched its service in the U.S., promising consumers Nordic Noir hit content and “premium Scandinavian storytelling” for $5.99 per month. U.S. customers can sign up with a seven-day free trial, the company said…

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