Major League Soccer Bets on a Star-Studded Ad Campaign to Help It Capitalize on World Cup Fever
As the 2026 FIFA World Cup nears its end, Major League Soccer is using the global event to try and turbocharge its future, launching what the league says is the largest coordinated marketing campaign in its 33-year history. The effort features the somewhat audacious tagline “Thanks World, We’ll Take It From Here,” while leaning into…