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X integrates Grok into ads to help advertisers generate ads and get real-time campaign performance insights. X launched two new features to help advertisers automate ad creation and analyze real-time ad campaign performance. The new features – Prefill with Grok and Analyze Campaign with Grok – are (as the names imply) powered by Grok, X’s AI…
More than 75% of traffic to X advertiser websites has been identified as bots and fake users in a report. X reported a significant surge in traffic during the Super Bowl weekend – but the majority of that traffic was allegedly fake. The social media giant claimed impressions, user posts and video views were up…
Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns. LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X…