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For years, Uber talked about becoming a super app. Then Waymo started picking up passengers in San Francisco, and the conversation grew more urgent. The company has been trying to embed itself inside the AV industry — as a data provider, an investor, and a distribution platform — but the consumer-facing bet may be just…
Elon Musk’s X is still trying to woo back advertisers — this time with a rebuilt, AI-powered ads platform that started to rollout on Thursday. The tech company initially struggled to grow ad revenue in the first few years of Musk’s reign, leading it to shift its focus to other monetization channels, including AI and…
X is cutting back on payments to accounts that are “flooding the timeline” with clickbait and rapid-fire news aggregation, according to its head of product Nikita Bier Bier wrote Saturday that “[a]ll aggregators had their payouts reduced to 60% this cycle” and said they’ll see another 20% reduction in the next pay cycle. He also…
X’s decline in engagement and its ability to drive traffic is the topic du jour, with several days of bad PR for the Elon Musk-owned social network. Over the weekend, X’s head of product, Nikita Bier, and data analyst Nate Silver, previously of FiveThirtyEight, feuded over whether or not X was still capable of sending…
Social media platform X is now rolling out a new feature that automatically translates posts. The company is also launching a new photo editor with the ability to modify images through natural language posts. Both features are powered by xAI’s Grok models. The company is pushing to make the in-app experience better for users with…
Mastodon is making changes in the hopes of making its social networking service more appealing and easier to use, especially for more mainstream users looking for an alternative to X or Threads. On Thursday, the decentralized social networking software maker said it’s redesigning a key part of its platform by giving people’s user profiles a…
On March 21, 2006, Jack Dorsey posted a simple message: “just setting up my twittr”. That was, of course, the very first post on the site that is still best known as Twitter, even after being renamed X by its new owner Elon Musk (the deal is still being fought over in court). X then…
A civil jury in California on Friday ruled that Elon Musk intentionally misled Twitter investors when he tried to back out of his $44 billion acquisition of the platform in 2022. At the time, Musk had tweeted that Twitter had too many bots, which is why he later tried to renege on the acquisition. (Twitter…
X is testing a new ad format that inserts a recommendation directly underneath a post that references the company or its products. The initial test, spotted by an X user in Europe, displayed a suggestion to “Get Starlink” beneath a post from a user that said Starlink’s satellite service works great in Portugal. The link,…
X Chat’s standalone app isn’t the only new service X is testing this week. The company has also begun offering select users invites to its X Money payments service, which was previously being tested internally among X employees. These invites, however, were not doled out in the typical way. Instead, X owner Elon Musk worked…