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OpenAI is testing a new ChatGPT Ads Manager interface, signaling a shift toward a more scalable, self-serve advertising platform
Advertisers are sharing their experience of a new Ads Manager interface for ChatGPT, signaling a shift toward a more mature advertising platform with real-time campaign control.
What’s new. The Ads Manager is described as a dashboard where marketers can run, monitor, and optimize campaigns in real time — a major step up from current reporting and controls. Digital marketers Juozas Kaziukėnas and Glenn Gabe shared images of what they saw.
Why we care. Until now, ChatGPT ads have been early-stage and limited, with advertisers reportedly relying on basic reporting like weekly CSV files. The move to a full Ads Manager suggests OpenAI is building infrastructure closer to platforms like Google Ads or Meta.
Zoom in. Advertisers are already seeing more ads appear inside ChatGPT, with brands like Best Buy and Expedia spotted in early tests. That increase in inventory, paired with a proper management interface, points to a rapid expansion of monetization efforts.
What to watch: As the Ads Manager evolves, expect improvements in targeting, reporting, and automation — areas where early feedback suggests ChatGPT ads are still limited.
First seen. Glenn Gabe shared the images of the ChatGPT ads manager on X.
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