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Barbie collaborates with German interior brand for aethetic collection

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When I was a child, of course, Barbie was one of my first playmates. I always dreamt about having the dreamhouse and other sets, but all my parents could give me at that time were just the regular ones without much accessories. I told myself then that when I grew up and had my own money, i would actually live in my own Barbie Dreamhouse, not the toy version but an actual house that was predominantly pink. Well of course, that didn’t happen since my color preference and tastes changed but if you’re the type who still would like to live in a Barbie-inspired house, then now is your chance.

In a bold and creative partnership, Barbie™ has joined forces with HEWI, a German design company renowned for its innovative and accessible sanitary and hardware solutions. The result is the Barbie x HEWI collection, a unique product line that blends timeless Bauhaus principles with Barbie’s iconic aesthetic to reimagine the possibilities for modern interiors. The latter is known for high-quality, inclusive, and universal design solutions and so we get a fitting collaboration for the sanitary and hardware sector.

Designer: HEWI


The Barbie x HEWI collection integrates the playful, bold, and instantly recognizable elements of Barbie’s branding, specifically pink and stylish, with HEWI’s expertise in functional, accessible design. The products are crafted to be both visually striking and highly usable, making them suitable for a wide range of spaces, from homes and hotels to public buildings. This includes having items with clean lines and geometric forms so they remain timeless and versatile. And since HEWI is about accessibility, the collection is intended for anyone, regardless of age and ability.

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It doesn’t seem like this collection is something that you can simply purchase off the shelf at a typical retail store. Instead, if you’re interested in acquiring pieces from the Barbie x HEWI collection, you will need to consult directly with HEWI, as indicated on their official website. This approach suggests a more curated and possibly customizable process, likely tailored to individual client needs or specific project requirements. Currently, the collection’s showcase focuses primarily on bathroom and bedroom elements, highlighting HEWI’s expertise in these areas. Featured items include a modern shower, a stylish toilet cleaner, innovative clothes racks, a chic toilet paper holder, a functional yet elegant bathroom stool, and even all of the bathroom tiles themselves, each designed with the collection’s signature blend of playful Barbie aesthetics and timeless Bauhaus-inspired lines.

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This curated selection demonstrates the collection’s versatility and its ability to transform everyday spaces into vibrant, thoughtfully-designed environments.By merging Barbie’s cultural influence with HEWI’s commitment to universal design, this collection challenges conventional ideas about what interior accessories can be. It proves that practical solutions do not have to sacrifice style or personality but can instead be put together.

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By

Ida Torres

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