Transparent supply chains boost consumer trust—if the results are positive. But what if they aren’t? A new paper by Kühne Logistics University (KLU), in collaboration with the University of Tennessee and Tilburg University, published in the Journal of Business Logistics, reaches a surprising conclusion. The researchers advise companies: It’s better to publish mixed results than none at all.
If you liked the article, do not forget to share it with your friends. Follow us on Google News too, click on the star and choose us from your favorites.
If you want to read more Like this articles, you can visit our Science category.