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Google is giving advertisers more control over policy appeals, helping them speed up reviews and avoid resubmitting outdated ads.
Google is giving advertisers more control when appealing disapproved ads in bulk — a small but meaningful update that could save time and reduce accidental resubmissions.
Driving the news. Google has added a new option in its bulk ad review workflow that lets advertisers select ads from specific campaigns when requesting a policy re-review.
Previously, advertisers appealing disapproved ads in bulk often had to resubmit all eligible ads across an account — including older campaigns that hadn’t been updated.
That created extra work and could clutter the review process with ads that weren’t actually fixed.
What’s new. Advertisers can now click a new “Select eligible campaigns” option on the Google Ads policy violations page when filing a bulk appeal.
That means they can:
- send only recently fixed ads for review,
- avoid including outdated campaigns,
- and streamline the appeal process.
Why we care. Bulk appeals are often used after widespread disapprovals or policy issues. Being able to narrow submissions by campaign should make the process faster, more precise, and easier to manage at scale.
For agencies and large accounts, the update could also reduce the risk of confusion when handling multiple policy fixes at once.
The bottom line. This isn’t a flashy product launch, but it’s the kind of workflow improvement advertisers have been asking for — giving teams more control and less friction when fixing disapproved ads.
First spotted. This update was first spotted by Hana Kobzová of PPC News Feed.
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