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Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.
Google is starting to roll out its new Text Guidelines feature in Google Ads, a tool first announced at the Think Retail event five weeks ago that gives advertisers more control over AI-generated ad copy.
Driving the news. The feature, now appearing in some accounts, lets marketers set campaign-level text parameters — guiding Google’s AI to stay within brand tone, language preferences, and compliance requirements when generating text assets.
Why we care. As Google Ads leans deeper into AI-powered creative, advertisers have been asking for stronger brand safety and message consistency controls. Text Guidelines offer a way to fine-tune AI output without sacrificing automation or performance.
How it works:
- Found at the campaign level, Text Guidelines apply only when text customization is turned on.
- Advertisers can define rules to steer AI-generated text assets toward specific brand or legal standards.
- Designed to support “brand-safe creative” and improve asset quality.
The bottom line. Text Guidelines give brands a new lever to shape how Google’s AI writes for them — tightening control without slowing down automation.
First seen. This rollout was spotted by PPC Speacialist Arpan Banerjee
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