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Previously, GA4 only showed this metric over the past 30 minutes.
The old Universal Analytics tool showed real-time metrics based on the last 5 minutes, and now GA4 does it too.
What it looks like. If you click on your real-time reports in GA4, you will see the chart shows two real-time metrics:
Why we care. You can now see how many users you had on your website in the last 5 minutes, in addition to the last 30 minutes. So real-time metrics just got a bit more fun to watch.
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.
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