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Google’s new Ads DevCast gives developers technical insights into Google Ads and AI-driven “agentic” changes reshaping ad APIs
As AI agents reshape how advertising platforms are used, Google is bringing focus toward the developers behind the systems and create content specifically for them.
What’s happening. Google’s Advertising and Measurement Developer Relations team has launched Ads DevCast, a bi-weekly vodcast and podcast hosted by Cory Liseno. The show focuses on technical deep dives across Google Ads, Google Analytics, Display & Video 360 and related tools.
Zoom out. This is a companion to Ads Decoded, hosted by Google Ads Liaison Ginny Marvin, which focuses on campaign strategy. Ads DevCast is explicitly built for developers and technical practitioners.
Driving the news. Episode 1 — “MCPs, Agents, and Ads. Oh My!” — centers on what Google calls the “agentic shift,” where AI agents are becoming primary users of advertising APIs.
Why we care. Ads DevCast gives developers a direct line to the engineers building Google’s ad tools, which should help stay ahead of technical changes, discover new capabilities faster, and build more efficient integrations in an increasingly AI-driven ecosystem.
The big picture. AI is expanding who can work with ad tech systems. Google is seeing a shift from a narrow “Ads Developer Community” to a broader “Ads Technical Community,” where marketers can execute technical tasks without full development cycles.
What’s next. Ads DevCast is a pilot, and Google is collecting feedback to shape future episodes.
Bottom line. Google is positioning Ads DevCast as a tool to give developers a front-row seat to Google’s latest ads innovations, with practical insights to build, test, and adapt faster in an AI-first landscape.
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