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A new ChatGPT Ads feature suggests that OpenAI is using AI to generate ads on its platform.
OpenAI rolled out a new feature to let ChatGPT Ads generate ads for you – I suspect using AI. The feature is available under the “Add new ad” option, and says “generate ads for you.”
The advertiser or marketer can then opt to let ChatGPT create the ad, and then review, edit and approve the ad for delivery on the ChatGPT Ad platform.
What it looks like. Anthony Higman posted a screenshot of this feature on the social media platform named X. Here is that screenshot:
As you can see, it says, “We generated an ad variation based on your website and campaign settings. Review, edit as needed, and activate when you’re ready.” Then you can “Review and create.”
There is also a quick duplicate ad option that Higman spotted as well:
Why we care. It makes sense that OpenAI would leverage AI to help advertisers create ads. The hope is it would lead to more ads being created and submitted on ChatGPT Ads sooner. This way the AI company can earn more money on ChatGPT.
As a marketer, you should be very careful when using AI to generate ads. Make sure to review the ads that were generated for you carefully so they meet your branding and marketing criteria, including your ROI goals.
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