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OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.
OpenAI has introduced a new Ads Manager beta feature that allows retail advertisers to upload product feeds and automatically create ads from individual catalog items.
The update gives brands a way to scale advertising campaigns inside ChatGPT while serving products that are more relevant to users during purchase-focused conversations.
What’s happening. Advertisers can now upload their full product catalogs and generate ads directly from feed data rather than building campaigns item by item.
According to OpenAI, feed-based ads have been among the strongest-performing formats in its Ads Beta so far.
Why we care. OpenAI bringing product feed ads to ChatGPT gives retailers a scalable way to match catalog inventory with high-intent conversations and potentially improve ad performance.
Between the lines. The move mirrors a strategy long used by Google and Meta, where dynamic product feeds allow advertisers to match inventory with user intent at scale.
What’s next. Retail advertisers in the beta can review feed requirements and begin creating campaigns directly from uploaded product catalogs.
The bottom line. OpenAI is expanding its advertising toolkit with a format designed to make ChatGPT ads more scalable, automated and performance-driven for retailers.
First spotted. This update was shared by Founder of JXT Group Menachem Ani, who shared the email he got from OpenAI on X.
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