Why ChatGPT Ads deserve a place in your 2027 media plan

Cheap inventory and low competition make ChatGPT Ads worth testing. But Google’s distribution advantage may make it short-lived. ChatGPT Ads may be worth your marketing dollar even if ChatGPT isn’t worth betting on in the long term. That’s the tension marketers need to understand. The advertising opportunity is developing as ChatGPT faces a tougher fight…

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Could the clues to ancient alien civilizations be hiding in moon dust?

Most of our experience with the Search for Extraterrestrial Intelligence (SETI) has focused on capturing radio signals that alien species have sent out, whether intentionally or unintentionally. That creates a huge “synchronicity” problem—what if there aren’t any alien civilizations broadcasting radio signals now, but there were a billion years ago? The Milky Way is around…

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