Google Ads appears to separate Target CPA and Target ROAS bidding strategies

Google Ads appears to separate Target CPA and Target ROAS bidding strategies

Google is giving Smart Bidding targets greater visibility, potentially making bidding strategy selection easier for advertisers. Google appears to be changing how Smart Bidding strategies are presented during campaign setup, surfacing Target CPA and Target ROAS as standalone bidding strategies instead of optional targets within Maximize Conversions and Maximize Conversion Value. While the change doesn’t…

Read More
Bot-detection startup Spur nabs 0M from Insight

Bot-detection startup Spur nabs $200M from Insight

Spur Intelligence, a cybersecurity startup based in Lake Mary, Florida, has raised a $200 million round led by Insight Partners. Spur, founded by two former Defense Department engineers in 2017 — five years before ChatGPT’s public launch — was prescient. The startup’s tech helps enterprises distinguish legitimate human users from increasingly well-hidden bot traffic to…

Read More
Morgan Stanley expands crypto lineup with Ether, Solana ETPs

Morgan Stanley expands crypto lineup with Ether, Solana ETPs

The new exchange-traded products track Ether and Solana, offer staking rewards and follow the firm’s Bitcoin fund launched earlier this year. Morgan Stanley Investment Management has launched Ether and Solana exchange-traded products, expanding its fund lineup beyond Bitcoin. The Morgan Stanley Ethereum Trust (NYSE Arca: MSSE) and Morgan Stanley Solana Trust (NYSE Arca: MSOL) seek…

Read More
Xbox announces Gamescom 2026 plans

Xbox announces Gamescom 2026 plans

Xbox has announced its plans for Gamescom 2026, which will run from August 26 to … Source If you liked the article, do not forget to share it with your friends. Follow us on Google News too, click on the star and choose us from your favorites. If you want to read more News articles, you can…

Read More