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Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic shifts.
Reddit is giving media brands new ways to track and share their stories on its platform.
Why we care. As search and referral traffic patterns shift, publishers are looking for alternative distribution channels. With 110 million daily active users, Reddit is a potential driver of engagement and traffic.
What’s new. Reddit is rolling out a beta of Reddit Pro for Publishers, part of its free Reddit Pro suite. The new tools that live inside a new Links tab in Reddit Pro include:
- Article insights: Track which stories are shared, where they appear, and metrics like views, clicks, and upvotes.
- Auto-import: Sync RSS feeds to make articles instantly shareable.
- Community recommendations: AI-powered suggestions for where stories might resonate.
What it looks like. Here’s a screenshot from Reddit:
Who’s in: Early testers include The Atlantic, The Hill, NBC News, and the Associated Press. Publishers in the alpha saw Reddit emerge as a top referral source, Reddit said.
Also new: Reddit is testing an updated link-viewing experience inside its app. Users can read an article, then swipe up to view comments and join discussions.
What’s next. Beta signups open today. Reddit expects a broader rollout next year.
The announcement. Bringing News and Conversations Together with Reddit Pro Tools for Publishers
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