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Woody and Buzz, meet Pat and Peyton. In a crossover only The Walt Disney Co. could pull off, ESPN on Wednesday debuted a new spot in its Super Bowl LXI “We’re Going” campaign, turning many of the sports behemoth’s stars into Toy Story characters. The spot sees ESPN talent like Super Bowl commentators Joe Buck,…
The upfronts will never die, they will just change into a new form. Yes, the days when the TV upfronts would culminate with a broadcast network revealing their fall schedule is long gone. In its place are star-studded celebrations of corporate synergy, with movies, TV shows, streaming originals, sports, news and even theme parks all…
Elon Musk’s X is still trying to woo back advertisers — this time with a rebuilt, AI-powered ads platform that started to rollout on Thursday. The tech company initially struggled to grow ad revenue in the first few years of Musk’s reign, leading it to shift its focus to other monetization channels, including AI and…
If you’ve spent time this holiday season catching up on the season’s movies and TV shows, chances are you’ve seen a couple of dogs. But it’s less likely you saw something directed by a dog. That should change, argues Mikkel Holm. Holm serves as Chief AI & Innovation Officer of New York-based pet company BARK…
In what the companies are calling a first of its kind deal, Netflix and beverage giant AB InBev say they have inked a global marketing partnership, one that will make its beer brands title sponsors of Netflix programming and live events, while bringing Netflix IP to live activations and packaging around the world. The deal…
On Tuesday evening, President Trump signed an executive order that could have a dramatic impact on the TV business. The title of the order, “Addressing Misleading Direct-To-Consumer Prescription Drug Advertisements,” is innocuous enough, but for some media executives and ad buyers, it was seen an opening salvo in Health and Human Services Secretary Robert F….
Sydney Sweeney‘s “good jeans” marketing campaign for American Eagle, and the buzzy news cycle that followed, did the job for the clothing brand, underscoring how celebrity-led marketing efforts can still have a major impact. The company crushed Wall Street estimates for its second quarter on Wednesday, with CEO Jay Schottenstein citing “the success of recent…
YouTube continues to lead in the streaming market, with advertising revenue increasing by 13% year over year, according to Alphabet, Google’s parent company, in its second-quarter earnings report released on Wednesday. This growth brings YouTube’s total ad revenue to $9.8 billion, up from $8.7 billion in the same period last year. The company slightly exceeded…
Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she did manage to make an impact on the social network’s ad business, new data from ad intelligence firm Guideline shows. Yaccarino will be leaving X in a better position with…
Graze, a startup that lets people build and monetize custom feeds for Bluesky’s social network, has attracted new capital. Pre-seed investors, led by Betaworks and Salesforce Ventures, have invested $1 million in the company’s small team, which is working to give users control over their algorithms and social media experiences. Graze’s software, available via the…