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In a wide-ranging brand deal unlike anything in recent memory, The Walt Disney Co. and Kraft Heinz have inked a multiyear “strategic alliance” that will span media and experiences, bringing Kraft Heinz brands to Disney’s film and TV content, as well as to the company’s vast theme parks and cruise business. Terms of the deal…
Hours before Lionel Messi plays in the 2026 FIFA World Cup Final, in what may be his final game on the Argentinian national team, the sports apparel, collectibles and entertainment company Fanatics is launching a campaign that focuses on Messi’s iconic number 10 jersey and declares “You Can’t Hang It Up While We’re Still Wearing…
Woody and Buzz, meet Pat and Peyton. In a crossover only The Walt Disney Co. could pull off, ESPN on Wednesday debuted a new spot in its Super Bowl LXI “We’re Going” campaign, turning many of the sports behemoth’s stars into Toy Story characters. The spot sees ESPN talent like Super Bowl commentators Joe Buck,…
The upfronts will never die, they will just change into a new form. Yes, the days when the TV upfronts would culminate with a broadcast network revealing their fall schedule is long gone. In its place are star-studded celebrations of corporate synergy, with movies, TV shows, streaming originals, sports, news and even theme parks all…
Elon Musk’s X is still trying to woo back advertisers — this time with a rebuilt, AI-powered ads platform that started to rollout on Thursday. The tech company initially struggled to grow ad revenue in the first few years of Musk’s reign, leading it to shift its focus to other monetization channels, including AI and…
If you’ve spent time this holiday season catching up on the season’s movies and TV shows, chances are you’ve seen a couple of dogs. But it’s less likely you saw something directed by a dog. That should change, argues Mikkel Holm. Holm serves as Chief AI & Innovation Officer of New York-based pet company BARK…
In what the companies are calling a first of its kind deal, Netflix and beverage giant AB InBev say they have inked a global marketing partnership, one that will make its beer brands title sponsors of Netflix programming and live events, while bringing Netflix IP to live activations and packaging around the world. The deal…
On Tuesday evening, President Trump signed an executive order that could have a dramatic impact on the TV business. The title of the order, “Addressing Misleading Direct-To-Consumer Prescription Drug Advertisements,” is innocuous enough, but for some media executives and ad buyers, it was seen an opening salvo in Health and Human Services Secretary Robert F….
Sydney Sweeney‘s “good jeans” marketing campaign for American Eagle, and the buzzy news cycle that followed, did the job for the clothing brand, underscoring how celebrity-led marketing efforts can still have a major impact. The company crushed Wall Street estimates for its second quarter on Wednesday, with CEO Jay Schottenstein citing “the success of recent…
YouTube continues to lead in the streaming market, with advertising revenue increasing by 13% year over year, according to Alphabet, Google’s parent company, in its second-quarter earnings report released on Wednesday. This growth brings YouTube’s total ad revenue to $9.8 billion, up from $8.7 billion in the same period last year. The company slightly exceeded…