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From advertising woes and licensing declines to movie theater uncertainty and a shake-up in streaming, there are more than a few ways the uncertain moment could reshape the business. Published on April 4, 2025 Photo by Mario Tama/Getty Images Wide-ranging tariffs are set to go into effect, global stock markets are plunging, and many economists…
Bud Light’s big plan to break out during this year’s Super Bowl? Turn comedian Shane Gillis, Post Malone and Peyton Manning into the coolest suburban dads on planet earth: The BMOCs (Big Men on Cul-De-Sac). The Anheuser-Busch brand has been a Super Bowl staple going back decades, usually leaning on humor to stand out during…
PPC can be a brilliant strategy to boost your website traffic. However, it’s a complex endeavor, and you may lose money if you don’t have a precise plan. Many businesses choose to work with PPC experts to maximize their spending and conversions. Once you choose to work with experts, they will manage your Pay-Per-Click campaign…
Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles. Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool for…
Monitor your PPC competitors, analyze their ad strategies and leverage insights to optimize your campaigns and post-click experiences. Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw inspiration from their strengths and identify…
Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta. Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers,…
Microsoft’s brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands. Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand image and ad visibility. Brand lists allow advertisers to exclude their ads from appearing alongside…
Amazon’s lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties. Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. Why we care. Amazon’s new lead generation ad type…
Microsoft’s AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms. Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the…
Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform. Amazon’s Sponsored Brands have always been a central component in showcasing brands and capturing customer attention on the platform. Today, many exciting new features are available to revolutionize your advertising strategy. This article tackles the…