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Increased tariffs cost Apple $900 million last quarter, the company said when it announced solid first quarter results. While almost a $1 billion in extra fees paid to the government is nothing to sneeze at, Apple is so enormous that one analyst on the quarterly earnings call described the hit as surprisingly low. Apple reported…
Apple CEO Tim Cook offered the company’s first comments on the impact of President Trump’s tariffs during Thursday’s second-quarter earnings call with investors. While the iPhone maker saw only “limited impact” from tariffs in the March quarter, Cook said Apple couldn’t forecast what that would mean for the coming quarter. However, if things remained the…
The European Union has fined Apple €500 million (about $568 million) and Meta €200 million (about $227 million) for allegedly breaching the bloc’s Digital Markets Act, according to The Wall Street Journal. The EU has accused Apple of failing to comply with an obligation to allow app developers to inform customers of alternative ways to…
Wireless technology gets all the hype these days, but the truth is, plugging in with a cable is still the gold standard for speed and stability, especially when you’re relying on CarPlay for navigation or tunes. The trouble is, your average cable is never built to last. Too many end up tossed in the bin…
Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results. Apple is officially dropping the “Search” from Search Ads to better represent its expanding ad placements across the App Store. The rebrand reflects Apple’s growing ad footprint beyond App Store search results…
Apple has released new software updates across its product line to fix two security vulnerabilities, which the company said may have been actively used to hack customers running its mobile software, iOS. In security advisories posted on its website, Apple confirmed it fixed the two zero-day vulnerabilities, which “may have been exploited in an extremely…
The original Vision Pro felt like strapping a Mac Studio to your face—with all the weight and price tag that implies. Nearly 1kg once you factored in the external battery, $3,500 out of pocket, and a risk of strained necks by hour two. Apple’s most ambitious product in years turned out to be a niche…
Why blend into the masses with your boring white Apple Pencil when you could opt for something vastly cooler? Meet the Apple Crayon Pro, a custom version of the Pencil Pro built by the folks at ColorWare. Designed to look exactly like a Crayola crayon (while functioning seamlessly as Apple’s cutting-edge iPad Pro stylus), the…
In the wake of criticism over the underwhelming performance of its AI products, especially in areas like notification summaries, Apple on Monday detailed how it is trying to improve its AI models by analyzing user data privately with the aid of synthetic data. Using an approach called “differential privacy,” the company said it would first…
While the folks at the Macrodata Refinement facility in Lumon’s ‘severed’ division really had no idea what it is they were actually doing, they definitely had some incredible gear to work with. The computers seen on the sets of Apple’s hit TV series Severed were heavily inspired by the Data General “Dasher” Terminals from 1977….