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Learn the essentials of app store optimization (ASO) to enhance app visibility, drive organic installs and lower acquisition costs. With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization strategy is essential to…
Apple announced today that Chief Financial Officer Luca Maestri will step away from his executive role, effective January 1. Kevan Parekh, Apple’s current VP of Financial Planning, will be promoted to CFO after 11 years at Apple. Maestri has been CFO at Apple since 2014, and he’s now transitioning to a different role in the…
Apple will unveil its iPhone 16 lineup on September 9, as the company has started sending out press invites on Monday for the upcoming event. The official announcement comes as previous reports had claimed that the event would take place on September 10. Apple is using the tagline “It’s Glowtime” for the event, which will…
With Google’s Pixel event coming to a conclusion, we now have a comprehensive look at what AI upgrades are coming to the Pixel 9 devices, as well as a fair understanding of what Apple’s plans are for AI (or Apple Intelligence) on their upcoming iPhone 16 series. Although neither of these features has launched yet…
Rumors are swirling that Apple might be dropping its “Plus” iPhone models, starting with the iPhone 17, potentially replacing them with a more premium offering. Over the years, the appeal of the “Plus” models has waned as standard, and Pro models have become more capable. The latest leaks suggest Apple is set to introduce a…
Apple’s AirPods Pro 2 is my go-to everyday carry (EDC). At Yanko Design, we typically think of EDC items as tools like a knife, screwdriver, or flashlight—all rolled into one neat package. However, for those of us who need great audio for music, conference calls, and more, the AirPods Pro 2 are perfect. Their design…
Apple never fails to mesmerize us with its incredible designs. Let’s take a moment to appreciate all the awesome products and inspiration Apple has provided us with. The groundbreaking tech giant never fails to surprise us, we always find ourselves biting our nails and squirming with curiosity, whenever Apple announces a new product launch. Their…
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. Apple is set to extend its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. Why we care. This move could significantly impact digital…
Apple is gearing up to celebrate the 10th anniversary of its iconic wearable, and anticipation around the upcoming Apple Watch Series 10, or possibly Apple Watch X, is building. This milestone edition is rumored to bring significant updates and design enhancements, as suggested by recent leaks and renders from 91mobiles. Designer: Apple One of the…
Apple’s iOS 18 developer beta 2 has introduced several notable features and improvements, making it an exciting update for developers and users alike. Among the highlights are iPhone Mirroring on compatible Macs, enhanced SharePlay screen sharing, a dark mode icon for the App Store, and a multi-language keyboard. I’m most excited about iPhone Mirroring, and…