#Owe the IRS? No problem, some Americans say

“#Owe the IRS? No problem, some Americans say” A new study shows the surprising way that many American taxpayers adjust their standard of living when they owe money to the IRS versus when they receive tax refunds. Researchers found that when households received tax refunds, they immediately started spending that new money. But those same…

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#Sci-fi foretold social media, Uber and Augmented Reality, offers insights into the future

“#Sci-fi foretold social media, Uber and Augmented Reality, offers insights into the future” Science fiction authors foresaw augmented reality video games, the rise of social media and trends of hyper-consumption, and can help predict future consumer patterns. New research in the Journal of Consumer Culture, by Lancaster University Management School’s Dr. Mike Ryder, highlights many…

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#Personal connections key to strong supply chains

“#Personal connections key to strong supply chains” Credit: Shutterstock Amid a pandemic when limitations on disinfecting wipes, toilet paper and drugs brought attention—and disruption—to supply chains, new research involving Washington University in St. Louis delivers something of an answer to improving these lines of business: Work with who you know. While most of the business…

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#Marketing professor’s research shows stadium naming rights have little risk for sponsors

“#Marketing professor’s research shows stadium naming rights have little risk for sponsors” Credit: Unsplash/CC0 Public Domain It’s a case where the investment greatly outweighs the risk. A new study has found that there is little downside for large organizations to enter into long-term naming rights agreements with sports arenas and stadiums. Why? Customers’ abilities to…

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#Corporate social responsibility practices often lack ‘on the ground’ change

“#Corporate social responsibility practices often lack ‘on the ground’ change” An artisanal miner in Ghana. Credit: Andy Hira The economic restart prompted by COVID-19 provides an opportunity to innovate and change how companies conduct business. For instance, companies that practice corporate social responsibility (CSR) could ensure more positive outcomes by tackling “real change on the…

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