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“#Canadians with disabilities face barriers to financial security, researchers find” When University of Alberta sociologist Michelle Maroto came across a Toronto Star article about an Ontario woman struggling to make ends meet while battling Type 1 diabetes, she knew the story was just the tip of the iceberg. Anna Costa was juggling four low-paying jobs…
“#How animation speed affects consumers’ perception of product size” Researchers from University of Hong Kong, Yonsei University, and Chinese University of Hong Kong published a new paper in the Journal of Marketing that examines the relationship between animated movement speed in video ads and consumers’ assessment of the product size. The study forthcoming in the…
“#New research sheds light on bargaining and the ‘daily deal market’” Credit: CC0 Public Domain If you’ve ever taken advantage of a nice discount thanks to a promotion from Groupon or LivingSocial, you’ve tapped the power of the daily deal market yourself. You, the consumer, benefited from the prior bargaining that took place between that…
“#Study shows demolishing vacant houses can have positive effect on neighbor maintenance” Credit: CC0 Public Domain New research suggests that demolishing abandoned houses may lead nearby property owners to better maintain their homes. This study, by Daniel Kuhlmann, assistant professor of community and regional planning at Iowa State University, was published recently in the peer-reviewed…
“#Boycotts or buycotts? The role of corporate activism” Researchers from Texas Christian University, University of Arizona, University of Oregon, and Portland State University published a new paper in the Journal of Marketing that examines the effect of corporate activism on financial and other types of performance to empower managers with insights they can use to…
“#Is less more? How consumers view sustainability claims” Credit: CC0 Public Domain Researchers from City University of Hong Kong, Hong Kong Baptist University, and The Chinese University of Hong Kong published a new paper in the Journal of Marketing that offers consumer insights to guide marketing teams’ communication of products’ negatively framed attributes. The study…
“#Study examines stay-at-home worker productivity potential” Credit: Pixabay/CC0 Public Domain Working from home has become part of the so-called “new normal” for many people during the COVID-19 pandemic. However, there has been a move underway towards increased telecommuting for many years. Writing in the Global Business and Economics Review a research team from Portugal has…
“#We urgently need new tools to measure economic recovery after coronavirus” Economic recovery: a Nike swoosh? Credit: Thomas Serer/Unsplash, FAL Economies across the world are on course to face the worst fall in GDP figures since 2008. In the UK, GDP fell by 10.4% in the first three months of 2020, and a whopping 20.4% in…
“#One-size does not fit all for post-disaster recovery, study finds” Residents in Kashigaun used work exchange to build and renovate homes according to the new building codes at 2.5 years after the earthquakes. Because of the high building costs, they are being forced to construct very small houses to code in order to get funds…