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Facebook’s stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience. Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters. As Google faces antitrust scrutiny and rising ad costs, Facebook…
Meta has removed any remaining restrictions around Donald Trump‘s Facebook and Instagram accounts ahead of the Republican convention next week. In an update to his January 2023 blog post in which Facebook ended the former president’s two-year suspension in the wake of the Jan. 6 Capitol riot, Meta’s global affairs president Nick Clegg stated Friday…
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. Apple is set to extend its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. Why we care. This move could significantly impact digital…
What was supposed to be a romantic getaway for a Texas couple unfortunately turned into a deadly nightmare… and in a jacuzzi of all places. Everything was perfect for El Paso lovebirds Jorge Guillen, 43, and Lizette Zambrano, 35. The couple took their love to Puerto Peñasco, Mexico for a tropical vacation where they got to…
[Warning: Potentially Triggering Content] A Missouri cop is in the dog house after taking lethal action against a sweet little lap dog. Last weekend, Sturgeon resident Nick Hunter was out and about in Columbia when he got a call from a friend about his two dogs. Apparently, Gizmo, a 10 pound puggle, and Teddy, a…
Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug. Some Meta advertisers received an alert yesterday when they opened their accounts. A source from Meta confirmed this alert was sent in error. What was announced? The message said setting new detailed…
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers. Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That said, I’ve yet to find a query that…
Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms. Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by…
It’s a sad day for fans of Street Outlaws. It’s with heavy hearts we report Nathan “Cali Nate” Schaldach, who rose to fame on the Discovery street racing show, has tragically passed away in a car crash. His girlfriend Courtney Paulshock announced the news in a devastating Facebook post on Monday: “Nate wrecked the Z…
A family has been left devastated after a 30-year-old mom died from complications of a discounted surgery in Mexico a couple of months ago. According to KTVU on Thursday, Tan’Quasha Williams wanted to get a complete “mommy makeover” done, including a breast lift and liposuction. While online, she came across several advertisements offering plastic surgery…