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Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances. Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds, anticipated to…
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees. Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and…
Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion. Meta’s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q4 2023 was $38.7 billion compared to $31.3 billion in the same…
Meta’s Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories. Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed…
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data. Meta is stepping up its data privacy measures in the EU, EEA and Switzerland to comply with the Digital Markets Act (DMA). Over the next few weeks, Facebook and Instagram users will start receiving notifications…
New research claims that as many as 7,000 companies monitor individual Facebook users’ online activities. Facebook’s extensive monitoring of its users’ online activities has been exposed in a new study. The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app….
Meta has allegedly been “duping” corporate clients like Walmart by allowing ads to run alongside “clearly illegal” content. Meta has been accused of running corporate ads next to content that sexualizes underage users. The allegations by Walmart, along with Tinder’s parent company Match Group, have been made public as part of a lawsuit filed by…
Two women have filed complaints against an Arizona plastic surgeon after claiming he botched them while DRUNK! In two separate lawsuits, 51-year-old Wendy Ellsworth and 32-year-old Alicia Armijo presented very similar stories. According to their suits, they both went under the knife at the hands of Dr. Bradley Becker in Glendale — and thought he…
These seven-step frameworks can help you create effective lead generation and ecommerce strategies on Meta platforms. Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns…
Although users have the choice to opt-out, the feature is turned on by default. Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. Why…