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The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads – particularly smaller businesses. Google is disputing claims made about Privacy Sandbox in a new report by the IAB Tech Lab. The study said the Privacy Sandbox might make it harder for the marketing industry to…
UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities. Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Why we care. Failure to take action within…
Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet your Google Ads campaign goals. Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of…
Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns. Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Why we care. As advertisers continue to face difficulty reaching Google…
Google’s generative AI capabilities are now available to all English-language advertisers in the U.S. and UK. Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start…
Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone. Google is piloting branded Local Service Ads (LSA) called Direct Business Search. Brands are automatically enrolled into this new ad type by default. From Feb 13, all businesses will be able to disable it by manually adjusting…
Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification. Google Ads is updating its gambling and games policy U.S. country-specifics. Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to…
The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon. Pinterest announced a new ad partnership with Google designed to boost its ad revenue. This marks Google as the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon that was unveiled last year. Why we…
New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies. Google Ads recently introduced the ability to buy Google TV inventory programmatically. This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room alongside existing options…
This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge. Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads….