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Google said Thursday it blocked a record 8.3 billion ads globally in 2025 — up from 5.1 billion the year before. But the company suspended far fewer advertiser accounts than that surge might suggest, raising questions about how it polices its platform. The search giant attributed the disparity to its growing use of AI, particularly…
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results. In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM is…
Google’s new LSA terms give it rights to analyze call data – including sensitive client info. Learn how this could impact YMYL industries. “This call is being recorded for Google algorithm optimization purposes.” On April 22, Google Ads notified Local Services Ads (LSA) advertisers of a significant update to its Terms of Service, asserting the…
Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate. Google today expanded its Checkout on Merchant feature to Demand Gen campaigns serving on YouTube In-stream inventory. Previously available only for Performance Max campaigns and organic shopping results, this update brings the streamlined checkout experience to more advertising channels….
Google Ads API v17 will stop working on June 4 – make sure to upgrade now to avoid disruptions. Google Ads API v17 will officially sunset June 4. Any requests made to it after that date will fail. If you haven’t upgraded yet, now’s the time. What to do: Upgrade ASAP to the latest version…
Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews automatically. If you’re still just copy-pasting prompts into ChatGPT to write ad copy, you’re missing the real opportunity – using the ChatGPT API to automate repetitive, time-consuming tasks inside your Google Ads workflow. At my agency, we’ve used…
Channel controls for Demand Gen lets you precisely target YouTube Shorts, Gmail and other visual platforms, with detailed reporting. Google is rolling out channel controls in beta for Demand Gen campaigns, giving advertisers more granular control over where their visual ads appear across Google’s ecosystem. The new controls, first announced in January and spotted in…
Google Ads’ new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements. Google Ads quietly rolled out Tree Table Views within its reporting interface, offering advertisers a more structured way to analyze campaign performance data. The new view transforms traditional flat data tables into hierarchical layouts where dimensions are…
Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, and more. There are so many ways to reach your ideal customer using audience targeting in Google Ads. We’ve recently covered Detailed demographic segments, Lookalike segments and Engaged Audiences, Today, we’re exploring how to use Life Events…
Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving. Google will now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction. As a reminder, the definition of top ads changed about a year ago,…