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The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton. Temu completely shut off Google Shopping ads in the U.S. on April 9, with its App Store ranking subsequently plummeting from a typical third or fourth position to 58th in just three days. The company’s impression…
You can expect some of your current and old reports to change when this update happens. Google Merchant Center click reporting is changing on April 21, 2025, where clicks will be reported in the same manner Google Ads reports clicks. Google said this will align click reporting with Google Ads and thus may impact some…
Google’s new guide on Shopping annotations and badges outlines tools like “Price Drop” and “Free Shipping” that help products stand out and boost ad performance. Google released a detailed help page outlining the various annotations and badges available for Shopping ads and free listings. These features provide additional product information to improve visibility and performance….
Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition. Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. Expanded buy now,…
Google’s new Sale Event promotion type lets you easily promote broader sales and discounts across shopping placements. Google rolled out a new “Sale Event” promotion type in its Merchant Center platform, the company announced today. The “Sale Event” feature allows merchants to promote broader sales and discounts, rather than linking promotions to specific products. Merchants…
Google Merchant Center Next now allows merchants to use pre-existing Google Sheets as supplemental feeds. Google Merchant Center Next resolved a previous limitation that prevented users from working with pre-prepared supplemental feeds in Google Sheets. Merchants can now use existing Google Sheets for supplemental feeds, eliminating the previous requirement to create sheets from scratch or…
Now these are available on Google Search in India, Australia, Canada, and the UK. Google Search is rolling out Store ratings to more countries, the company announced today. Store ratings have been available for US searchers for years, and are now expanding to Australia, Canada, India and the United Kingdom. What are store ratings. Google…
This is now rolling out to US based merchants. Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns. U.S. first. This is the first rolling…
Rollout expands to all accounts, offering a revamped interface and new features, but early adopters report challenges with the platform. Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023. Merchant Center Next (GMC Next) brings a revamped interface and new features to…
This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities. Google released the Merchant API Beta, a redesigned version of the Content API for Shopping, with new features and improved architecture Key features: Modular design with isolated sub-API updates. New sub-APIs including Data Sources,…