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Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters. This change aims to…
Merchants can enable conversion annotations that showcase a product’s popularity directly in Google Shopping ad listings. Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads. What’s new. Conversion annotations like “best selling” or “1K shopped here recently” provide visual cues…