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The Consumer Financial Protection Bureau announced Friday that it was placing Google’s payment arm under federal supervision. In response, Google filed a lawsuit seeking to block the move. Such supervision would subject Google to the same inspections that the bureau conducts with major banks and other financial institutions for potential violations of the law. The…
Google’s DeepMind team unveiled an AI model for weather prediction this week called GenCast. In a paper published in Nature, DeepMind researchers said they found that GenCast outperforms the European Centre for Medium-Range Weather Forecasts’ ENS — apparently the world’s top operational forecasting system. And in a blog post, the DeepMind team offered a more…
Google offers seamless consent management integration in Google Tag UI. You can connect CMPs and configure settings without any coding. Google rolled out integrated Consent Management Platform (CMP) setup in Google Tag UI, streamlining consent management across Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager. Why we care. This update simplifies compliance…
Advertisers will need to secure certification as Google enforces stricter rules for dating and companionship ads starting March 2025. Google announced plans for a new Dating and Companionship Ads policy. It will start in March. The new policy requires advertisers to obtain certification before running ads related to dating or companionship on Google Ads. The…
This update took 24 days to roll out and was a typical Google core update. Google’s November 2024 core update is now done rolling out, a Google spokesperson told us. It started on November 11, 2024 and completed about 24 days later on December 5, 2024. This update was a typical core update where Google updates its core ranking…
Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage. Google Search is a powerful tool. You can use it to find almost anything. But did you know that you can use Google to get very specific search results? If you want to quickly find…
The before:YYYY-MM-DD and after:YYYY-MM-DD search operator commands yield results for before, after, and within the dates you specify. Want to filter results before, or after a set date, or even a desired date range? There’s a Google search operator to help you do just that. The “before:YYYY-MM-DD” and “after:YYYY-MM-DD” search operator commands yield results for…
In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand. A mere 148 keywords account for 15% of all Google searches. That’s just one of many striking insights from a new analysis of nearly 332 million queries for more than 320,000 unique query terms…
Google Chat is rolling out instant voice meetings — similar to Slack’s Huddles — that let you quickly switch to a voice or video call from within a chat. Google is not giving the feature a new name, though, opting to call the feature “Huddles” as well. If you are in a Google Chat, you…
The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation. The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google of monopolizing the ad technology market. The outcome could reshape the tech giant’s business model and…