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Here are some key takeaways around SEO and how to create content and successful websites from Google’s Search Liaison Danny Sullivan. If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating high-quality content –…
Google now will show the merchant listing performance within the Google Search Image tab in Search Console data. Google updated its search performance report within Google Search Console to include a breakdown of your merchant listings within the Google Search Image tab. This means you can now see how well your merchant listings are performing…
Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google’s standards. Since the August 2022 helpful content update, Google has been emphasizing “helpfulness” for ranking content on SERPs. Now, Google has incorporated helpfulness signals into the March 2024 core update. It’s now a huge part of…
Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns. Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced today. The big picture. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding….
This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. This article explains how the Google leak confirms that the search engine can identify content creators…
This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements. Major educational publishers — Cengage, Macmillan Learning, McGraw Hill and Elsevier — have filed a lawsuit against Google, accusing it of promoting pirated copies of their textbooks. Why it matters. This case could reshape how tech giants handle…
The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial. A UK court has ruled that Google must face a £13.6 billion ($17 billion) lawsuit alleging it wields too much power over the online advertising market. Why we care. The case could have far-reaching…
if your website is not accessible using a mobile device, then Google will no longer index it and rank it. We thought Google’s mobile-first indexing initiative, which started in 2016, was completed last October. But it won’t really be fully done until after July 5. “The small set of sites we’ve still been crawling with desktop Googlebot…
This may impact news publisher traffic, while Google works out the kinks. Google is having some technical difficulties this morning with its news engine. Google News, the news tab in Google Search, Google Discover, Google Trends and other Google services that use news publications, are currently not returning results for many searchers. The issue I…
Google said only one in every 7 million unique queries resulted in a Google policy violation. Google responded to the bad press surrounding its recently rolled out AI Overviews in a new blog post by its new head of Search, Liz Reid. Google explained how AI Overviews work, where the weird AI Overviews came from,…