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After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict. Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit. Driving the news. Google submitted a $2.3 million cashier’s check to cover…
See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience. Traditional search engines like Google, once the uncontested gatekeepers of online discovery, are now sharing the stage with the likes of TikTok, Instagram and Pinterest. These social platforms are becoming new hubs for information…
Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31. Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account suspension. The big picture. The move is part of…
Google is making it easier for merchants to surface product listings across its surfaces through automated ‘website crawl’ feeds. Google is making it easier for merchants to pull in product listings from their sites through automated “website crawl” feeds in Merchant Center. How it works. Google uses structured data markup on merchant websites to automatically…
Google won’t hold back AI Search features because of ‘occasional problems,’ according to Liz Reid. Google will continue developing AI features despite ongoing and potential issues, according to Liz Reid, the company’s head of Search. What it means. When it comes to AI in Search, Google will continue to take thoughtful risks, test extensively and…
An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions. Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why it matters. The change addresses an issue where conversions that…
Explore compelling counterarguments and data-driven insights on the role of search in an integrated marketing strategy. In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” It has been seen by over 250,000 people since being released. SparkToro Founder Rand Fishkin later wrote a…
Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more. SMX Advanced opened with a bang today as Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search. Here are some highlights of the wide-ranging keynote interview, which included…
A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level. A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level. “Today we’re adding…
Google Ads is rolling out a new, more organized design to all markets on August 30, 2024, retiring the old interface. Google Ads is finalizing the rollout of its new design to all markets starting Aug. 30, retiring the old interface for desktop users. The big picture. First launched in 2023, the new Google Ads…