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Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai. Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during…
A step-by-step guide on how to analyze and respond to Google’s core algorithm updates, from assessing the impact to planning for recovery. The March 2024 core update has been a volatile, mammoth update. It’s been a long and turbulent road for some. It can be overwhelming when you hear that an update has finished rolling…
Despite developing an operating system that’s used on a variety of devices and computers, Google has practically snubbed anything other than a smartphone. It’s notorious for having a love-hate relationship with tablets, for example, so it was a bit of a surprise that Google would launch its own foldable device. Perhaps even more surprising is…
Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’. Prabhakar Raghavan, the head of Google Search, expects his team to move more quickly and in different directions as part of a new “cost” and “operating reality.” That’s according to audio of Raghavan speaking during a Google all-hands meeting,…
For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser. Google has postponed the deprecation of third-party cookies in Chrome this year due to multiple challenges and increased scrutiny from the U.K. Competition and Markets Authority (CMA), Why we care. Brands now have extra time to prepare and…
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers. Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That said, I’ve yet to find a query that…
Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers. Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t…
Google’s cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy. Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to supply information to Google. Think:…
Learn the technical and marketing implications of the end of third-party cookies, and a four-part plan to get ready for the shift. Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. Yes, I’m talking about the impending death of third-party…
Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements. Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they…