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Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success. The Killer Whale is back. The latest Knowledge Graph update, released in March, continued the laser focus on person entities. It appears Google is looking for person entities to which it can fully apply…
Here’s how Google harms advertisers in 20 slides, according to the DOJ’s closing statement on search advertising. Google manipulated ad auctions and inflated costs to increase revenue, harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing…
While it wasn’t as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023. Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. Inaccurate data. For U.S. search market share…
The stage is set for a monumental court decision that could shake up the search industry – or result in status quo. Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly. Rewind. The 10-week, high-stakes…
Google’s new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5. Google’s new Search spam policy around reputation abuse – or what SEOs have referred to as “parasite SEO” – will take effect “after May 5,” according to Google. May 5 is this…
Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site’s responsiveness. Google has replaced First Input Delay (FID) with a new Core Web Vitals metric called Interaction to Next Paint (INP). This change aims to better measure a website’s responsiveness and overall user experience. This article…
New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more. Google Ads today introduced six new AI features for Performance Max campaigns. Why we care. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI….
The U.K. Competition and Markets Authority’s quarterly report comes after Google pushed its cookie deprecation to 2025. The U.K. Competition and Markets Authority (CMA) now has 111 potential concerns over Google’s Privacy Sandbox, according to its April Q1 2024 report. That’s up from 72 in the CMA’s Q4 2023 report, released January. Why we care….
Google isn’t exactly known for its love of tablets. Android 3.0 Honeycomb was the first version to support large-screen devices, but it was mostly seen as a quick stopgap measure to curb the growing number of tablets modifying an experience that was meant for phones only (looking at you, Samsung and HTC). The release, however,…
The first core update of 2024 finished rolling out on April 19 – this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content. Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later…