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A group of 32 publishers in Europe filed the lawsuit, alleging Google’s advertising practices have caused them financial losses. Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers, including Axel Springer and Schibsted, are based in various countries across…
The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account. Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why…
Google is offering advertisers increased insights and control over ad placement within the SPN, In light of a critical Adalytics report. Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. Additionally,…
Take action now to ensure your personalized ads don’t violate Google’s updated policy. Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. Any breaches of the updated policy will prompt a warning, with the possibility of account suspension. It’s worth noting that the full…
It is unclear if this was intentionally removed or if this is a bug that Google will fix soon. Google has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local results that show up in the main Google search results for locally intended queries,…
Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge. Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief submitted to a DC federal judge…
Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors’ names. Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just weeks after the platform started piloting branded Local Service Ads (LSA) called…
The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently. Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your client libraries and code. Look out for the updated client libraries and code examples, which will be released next…
When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new ‘recently used’ label. Google Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up a new Google Ads campaign. Noticeably, the…
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights. Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze…