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Meridian, an open-source Marketing Mix Model (MMM), is available now to select marketers and data scientists. Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing…
A federal appeals court has dismissed a child labor case against major tech companies like Apple and Google. The ruling, released Tuesday, ruled in favor of the tech companies, Google parent company Alphabet, Apple, Dell Technologies, Microsoft and Tesla, and rejected an appeal by former child miners. The former child miners argued that the major…
Google says you may see a drop in clicks and impressions for your event search appearance reported metrics in your performance report. Google has turned off some event rich results and changed the way some event rich results appear in the Google search results. As a result, you may see a drop in impressions and…
The Google helpful content update is now part of the core update; all of this leading to a 40% reduction in unhelpful content within search. Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates…
Affected users can’t create or publish new messages within the platform’s privacy and messaging area. Google Ads is investigating reports of an issue impacting AdMob. Users experiencing this problem are unable to create and publish new messages within the platform’s privacy and messaging area. Why we care. If you’re seeing error messages when creating and publishing…
The change is gradually rolling out in the U.S., beginning with smaller states and extending to larger states throughout the year. Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. However, there are additional reports…
U.S. District Judge Kevin Castel ruled that Google must face a proposed class action lawsuit but dismissed some antitrust claims. Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. judge has ruled. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools,…
You can now easily customize your reports with the free “Solutions” tool available in the Tools section of Google Ads. Google Ads launched a new tool simplifying the management and automation of tasks within your account. The “Solutions” tool, which is available for free in Google Ads under Tools, enables you to quickly and easily generate…
The new features have been rolled out to help advertisers create more effective ad campaigns and measure performance more easily. Google has rolled out its Ads Editor version 2.6, with eight new features and updates for advertisers to utilize to improve the efficiency of their campaigns. Below is a breakdown of what’s new. New Features:…
Dan Taylor, Google’s vice president of Global Advertising Strategies, is urging advertisers to act now. Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal…