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There was a time when SEOs loved to second-guess Google algorithms. What happened? I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 passed without much discussion in the SEO community to this day. He said (my emphasis): “E-A-T is a template for how we rate…
Google is introducing a series of updates to help advertisers “enhance creativity, diversify revenue and make data-driven decisions.” Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Real-time bidding buyers. Upgraded mediation toolkit. Improved A/B testing. Immersive in-game ads. Geo-based,…
Core Web Vitals are a ranking signal but not other page experience signals. Google updated its page experience help documentation to clarify how Core Web Vitals metrics are used as a ranking signal. Google also clarified that other page experience signals are not directly used for ranking purposes in Google Search. What Google wrote. The…
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights. Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Why we care. The new features…
Don’t confuse this with the Google Core Update – they are two very different things. This Tuesday, Google will roll out a change to the Core Web Vital metrics where it will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vitals metric. This March 12th you will see FID go away…
Check your properties within Google Search Console for manual actions to see if your were impacted. The day after Google released its new search spam policies, including the March 2024 spam and core updates, Google began penalizing websites that the search company felt violated those spam policies. The result of these search penalties was that…
The platform is limiting advertisers to an exclusion list of 120 countries. Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit. Exclusion list changes. The issue was first flagged by Google Ads marketing agency PPC Sauce…
Meridian, an open-source Marketing Mix Model (MMM), is available now to select marketers and data scientists. Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing…
A federal appeals court has dismissed a child labor case against major tech companies like Apple and Google. The ruling, released Tuesday, ruled in favor of the tech companies, Google parent company Alphabet, Apple, Dell Technologies, Microsoft and Tesla, and rejected an appeal by former child miners. The former child miners argued that the major…
Google says you may see a drop in clicks and impressions for your event search appearance reported metrics in your performance report. Google has turned off some event rich results and changed the way some event rich results appear in the Google search results. As a result, you may see a drop in impressions and…