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Google now accepts and runs sports betting ads in Delaware, but eligible advertisers must apply for accreditation. The Google Ads gambling and games policy United States country-specifics has been updated. From January 4, the platform will accept and run ads for sports betting from state-approved entities in Delaware. Why we care. Eligible advertisers who want…
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally. Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on January 4, 2024. If…
Tips and tricks for getting the most out of the new version of Google Analytics to maximize your Google Ads budget and performance. Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated capabilities, Google Ads…
At YD, we live by the fundamental belief that there’s nothing more powerful than an idea. Concepts have always enthralled us, because they represent what our future could look like, and that’s where designers come in with their unique skill – imagining this conceptual alternate reality on behalf of all of us. As we come…
If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023. The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset…
In 2023, we had nine official and confirmed Google algorithm updates – which was on less than the previous two years. Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out…
A deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam. The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving…
Google executive Sean Downey has revealed that the 30,000-person ad sales unit is set to undergo substantial changes. Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit. Sean Downey, who is in charge of ad sales to big customers in the Americas, announced plans to restructure the ad sales teams during…
Google has addressed concerns about a potential withdrawal of the feature and a steep decline in customer service. Google Ads has confirmed that support is not being phased out. With the introduction of a paid support service in August, concerns arose among advertisers about the potential withdrawal of the free feature. The perceived decline in…
Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics. Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research, which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through…