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Uncover powerful SEO insights from what Google says about your site and competitors and use them to boost E-E-A-T signals on and off-page. Optimizing for E-E-A-T is challenging because these signals rely heavily on external validation. Simply proclaiming your own expertise and trustworthiness is not enough. What other sites say about you carries more weight….
Google will introduce a new Sensitive Events policy into the AdMob & AdSense Program Policies on February 9.Why we care. Without Google’s permission, non-compliance with policies may result in the disabling of ads serving on your site as well as the deactivation of your AdSense account. What is a Sensitive Event? A Sensitive Event is…
Google is phasing out third-party cookies completely this fall, but some sites will be able to temporarily re-enable them until the year-end. Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. While…
SGE showed for 86.8% of the keywords in this analysis. Overall, SGE showed about 10 links per answer, but only about four unique links. The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. That’s according to a new…
Google now accepts and runs sports betting ads in Delaware, but eligible advertisers must apply for accreditation. The Google Ads gambling and games policy United States country-specifics has been updated. From January 4, the platform will accept and run ads for sports betting from state-approved entities in Delaware. Why we care. Eligible advertisers who want…
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally. Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on January 4, 2024. If…
Tips and tricks for getting the most out of the new version of Google Analytics to maximize your Google Ads budget and performance. Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated capabilities, Google Ads…
At YD, we live by the fundamental belief that there’s nothing more powerful than an idea. Concepts have always enthralled us, because they represent what our future could look like, and that’s where designers come in with their unique skill – imagining this conceptual alternate reality on behalf of all of us. As we come…
If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023. The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset…
In 2023, we had nine official and confirmed Google algorithm updates – which was on less than the previous two years. Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out…