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If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023. The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset…
In 2023, we had nine official and confirmed Google algorithm updates – which was on less than the previous two years. Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out…
A deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam. The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving…
Google executive Sean Downey has revealed that the 30,000-person ad sales unit is set to undergo substantial changes. Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit. Sean Downey, who is in charge of ad sales to big customers in the Americas, announced plans to restructure the ad sales teams during…
Google has addressed concerns about a potential withdrawal of the feature and a steep decline in customer service. Google Ads has confirmed that support is not being phased out. With the introduction of a paid support service in August, concerns arose among advertisers about the potential withdrawal of the free feature. The perceived decline in…
Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics. Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research, which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through…
A federal jury in California sided with “Fortnite” maker Epic Games in the company’s antitrust lawsuit against Google’s Android App Store, finding the store violated antitrust laws and was illegally protected from competition. The jury in San Diego reached a unanimous verdict on Monday night after nearly three hours of deliberation following a weeks-long trial…
Google is celebrating the last 25 years of its search engine, and it is leaning on a heavy dose of pop culture to help it do so. The tech giant on Monday released a video celebrating the most searched topics, people and events of the last 25 years. And while there was plenty of newsworthy…
Canada has struck a $100 million deal with Google to pay local publishers for news snippets shared or repurposed on its local platform. The agreement for Google to make an annual payment of $100 million follows Canada passing into law Bill C-18, also known as the Online News Act, to compel U.S. digital giants to…
Legendary investor Charlie Munger may have once called Bitcoin “rat poison squared” — but that doesn’t mean crypto traders should ignore his years of investing wisdom. Legendary investor and billionaire Charlie Munger, known as the right-hand man of Warren Buffet who helped build investment powerhouse Berkshire Hathaway, has passed away at 99 years of age….