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Sometimes, surprises are lurking in everyday data. Take a category of consumers that Doug Rubin’s startup, Northwind Climate, calls “climate doers.” They’re concerned about climate change and tend to prioritize climate-friendly purchases, the sort of identifiers who might be stereotypically associated with things like buying organic foods or prioritizing local businesses. “Turns out that the…
Managing complex campaigns can be overwhelming—but with the right strategies, tools, and collaboration, you can drive efficiency and impact. This webinar explores a structured approach to managing marketing campaigns from start to finish, focusing on practical tools and techniques that drive efficiency and impact. Ideal for marketing campaign managers and project leads, the session covers…
If you have a profitable side hustle, you’ve probably considered taking your business full-time. However, before you take the leap and transition to life as a full-time entrepreneur, there are a few things you should do. Some tasks are simple, like opening a business bank account and setting concrete goals. Others, like building a professional…
In the past few years, AI’s impact has increased daily. No industry that doesn’t involve AI technology in its business is left behind. Artificial intelligence certainly helps to make the job easy. Now, this revolution has also changed the marketing industry. Nowadays, digital marketers can work smartly and effectively with AI. However, there are tons…
In the past few years, AI’s impact has increased daily. No industry that doesn’t involve AI technology in its business is left behind. Artificial intelligence certainly helps to make the job easy. Now, this revolution has also changed the marketing industry. Nowadays, digital marketers can work smartly and effectively with AI. However, there are tons…
In today’s fast-paced digital landscape, brands are constantly seeking innovative ways to engage their audience. Across channels of email marketing, social media and within the marketing funnel, creative content is a key way that brands can build a relationship with their audiences. This creates a challenge for brands: your social media content needs to renew…
What do you know about a QR code, the little white and black square you see everywhere today? This basic pattern has a powerful ability to link physical and digital worlds. QR codes are digital barcodes that store tons of information. With almost 5 billion smartphone users in the world, you can only imagine how…
Most people are visual creatures. That’s why when many of us see an aesthetically pleasing product, we have to buy it. What do you think makes up a product’s visual appeal? A lot of it has to do with color. The same is true for web design. Marketers use color psychology to attract their audiences’…
A recent report reveals that the creator economy is worth more than $100 billion dollars. In the last eight years, its global market size has increased by more than 20 times and is expected to reach $500 billion in the next three years. And it’s not hard to see why. 67% of B2B marketers see…
As a real estate agent, you’re in control of your own business. You’re the captain of a starship in which you’re the only crew member. That means everything from sales to content to marketing all falls on your shoulders. Marketing can often burden real estate agents as they fight for a limited market with dozens…