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” Founder of $7.5M ‘brazen fraud scheme’ to see 8 years behind bars “ Founder of “My Big Coin” and convicted fraudster Randall Crater has been sentenced to 100 months in prison and has been ordered to pay over $7.6 million to the victims of his fraudulent scheme. The U.S. Department of Justice (DOJ) said…
“8 Best QR Code Generators For Small Businesses” The prominence of QR Code usage for small businesses has changed 360 degrees in this post-COVID era. From marketing purposes and product placement to event promotion, they are everywhere. These Codes have become a great way to increase brand awareness and share information quickly. Considering the versatility…
“9 pros and cons of being an online business owner” Most people know that being an online business owner can be lucrative, but few actually grasp just how much money is being made out there in the e-commerce world. According to a top investment firm, e-commerce in 2022 is worth a staggering $3.3 trillion worldwide,…
“12 Marketing Tips for Businesses with a Niche Audience” The riches are in the niches, as the saying goes, and there’s a lot of truth in that. For example, a conventional real estate agent may have a huge potential client base, but they also face a ton of competition. On the other hand, a flat…
“Clothing brands’ push for gender inclusive clothing ripped as ‘marketing ploy,’ ‘confusing to children’” Fashion labels marketing “genderless,” “gender neutral” or “gender inclusive” clothing is championed by proponents as a groundbreaking movement that challenges the traditional gender stereotypes, but critics of the trendy category argue the industry is marketing off a social contagion, and could be…
” FTX logos and promotional material still everywhere despite bankruptcy proceedings “ Before its liquidity issues and bankruptcy filing in November, FTX was well known for its prolific stance on making sponsorship deals. Even with many in and out of the space now associating the exchange with failed financial institutions, traces of the promotional glitter…
” NFT pricing strategy: How to price your NFTs? “ Early in 2021, markets for nonfungible tokens (NFTs) started to gain some notoriety, and by the end of March 2021, this new market for digital assets had a total lifetime traded volume of about $550 million. Any digital asset can be an NFT including collectibles,…
” IOSCO demands tighter scrutiny over the ‘finfluencers’ “ The Board of the International Organization of Securities Commissions (IOSCO) believes the regulators on both national and international levels need more power to address increasing risks and challenges from the “digitalization of retail marketing and distribution.” In its report, published on Oct. 12, IOSCO proposes measures…
” Crypto startup to save iconic fiat money sculpture with 1M euros funding “ The paths of traditional finance and the cryptocurrency industry have intersected again, with a crypto startup coming to save the iconic Euro monument in Frankfurt. Frankfurt-based crypto startup Caiz Development will provide 1 million euros, or about $961,000, in funding over…
“6 In-demand Marketing Skills for Your Design CV” In today’s tech-savvy world, being a great designer is not all about being a whiz at tools such as Adobe Photoshop and Adobe Illustrator. The job is getting increasingly demanding, as businesses creating a marketing strategy fight to stay on their toes to catch the most eyeballs…