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Meta won a legal victory this week against Sarah Wynn-Williams, a former employee who recently published a memoir of her time at the company titled “Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism.” An arbitrator ruled that the company has made a valid argument that Wynn-Williams, who worked at Facebook (now Meta)…
Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad accounts. Meta is encouraging advertisers to integrate Google Analytics with its ad platform, offering early access to ad system updates that have shown a boost in conversions. Details. Meta says setting up the connection takes just…
Meta is reportedly testing an in-house chip for training AI systems, a part of a strategy to reduce its reliance on hardware makers like Nvidia. According to Reuters, Meta’s chip, which is designed to handle AI-specific workloads, was manufactured in partnership with Taiwan-based firm TSMC. The company is piloting a “small deployment” of the chip…
Flat2VR Studios and Starbreeze Studios have announced Out of Sight VR, a virtual reality version of The Gang-developed horror game, for PlayStation VR2, SteamVR, and Quest 2 and 3. A release date was not announced. The non-virtual reality version of Out of Sight is also currently in development for PlayStation 5, Xbox Series, and PC…
Flat2VR Studios, Paradox Interactive, and Bolverk Games have announced virtual reality survival simulation game Surviving Mars: Pioneer for PlayStation VR2, SteamVR, and Quest 2 and 3. It will launch in Early Access in 2025. Here is an overview of the game, via Flat2VR Studios: Mars is calling—will you endure its unforgiving frontier? The Red Planet…
Flat2VR Studio has announced POSTAL 2: VR, a virtual reality version of the 2003-released first-person shooter developed by Running With Scissors, for PlayStation VR2, SteamVR, and Quest. A release date was not announced. Here is an overview of the game, via Flat2VR Studios: About Live a week in the life of “The POSTAL Dude”—a hapless…
Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears. In the last few months, I’ve seen a lot of confusion around Meta Ads’ health restrictions – frightened health marketers and scare tactics from some uncool people. This article aims to set the…
Twitter alternatives — new and old — have found audiences willing to try out a newer social networks since Elon Musk took over the company in 2022. Mastodon, Bluesky, Spill and T2 are some of the social media platforms people are among them. So is Meta’s Threads platform. What is Threads? How do you create…
A federal judge is allowing an AI-related copyright lawsuit against Meta to move forward, although he dismissed part of the suit. In Kadrey vs. Meta, authors including Richard Kadrey, Sarah Silverman, and Ta-Nehisi Coates have alleged that Meta has violated their intellectual property rights by using their books to train its Llama AI models, and…
Tactics for using 9:16 Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement. Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance. Here’s how 9:16 and 4:5 videos can help you get better results in Meta, and…