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Welcome back to Week in Review. This week, we’re looking at OpenAI’s last — and biggest — announcement from its “12 Days of OpenAI” event; Apple’s potential entrance into the foldable market; and why Databricks is choosing to wait to go public. Let’s get into it. P.S. We’re off for the holidays! Week in Review…
Meta’s social network Threads is experimenting with a feature that will let you schedule posts, Instagram head Adam Mosseri said. Users who will get to test this feature won’t be able to schedule replies. “We want to balance giving people more control to plan their Threads posts while still encouraging real-time conversations,” he said. People…
Facebook’s parent company Meta is supporting Elon Musk’s effort to block OpenAI’s conversion from a non-profit company into a for-profit one. As reported by The Wall Street Journal, Meta sent a letter to California Attorney General Rob Bonta arguing that allowing the shift would have “seismic implications for Silicon Valley.” And while the company asked…
A U.S. appeals court has overturned a decision in an antitrust lawsuit against Meta, which was filed in in late 2021 by the long-shuttered social app Phhhoto. In court, the startup alleged that Meta violated U.S. antitrust law by copying its core features and suppressing competition. U.S. District Judge Kiyo Matsumoto in 2023 granted Meta’s…
Meta hired Salesforce’s CEO of AI, Clara Shih, to lead a new organization building AI tools for businesses that use Meta’s apps to reach consumers, according to a LinkedIn post from Shih on Tuesday. Meta confirmed the appointment and the new Business AI group in a statement to TechCrunch. “I’m thrilled to share today that…
Meta’s shift to views as the primary metric across its platforms offers advertisers a unified way to measure reach. Meta is standardizing its performance metrics across platforms, making “views” the central way to measure content performance on Facebook, Instagram and Threads. What’s new: Views everywhere: The metric will apply to all content types – videos,…
Meta’s ‘automatic adjustments’ allows its system to make campaign changes without explicit advertiser consent. Meta silently implemented “automatic adjustments” across several advertising accounts, giving its system authority to make significant changes to ad campaigns without explicit advertiser approval. What’s happening. The system can: Pause or activate campaigns. Adjust budgets up or down. Consolidate ad accounts….
Welcome back to Week in Review. This week, we’re diving into the recent layoffs at Meta; the fallout from the battle between WordPress and WP Engine; and whether Cybertrucks are simply too big to exist in Europe. Let’s get into it. Multiple teams at Meta were hit by layoffs this week. The company confirmed the…
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns. New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta…
No one really knows what generative video models are useful for just yet, but that hasn’t stopped companies like Runway, OpenAI, and Meta from pouring millions into developing them. Meta’s latest is called Movie Gen, and true to its name turns text prompts into relatively realistic video with sound… but thankfully no voice just yet….