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Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting. Meta is removing the Audience Types option from Advantage+ catalog ads that use the sales objective, pushing advertisers toward its AI-driven targeting tools. This change reflects Meta’s broader strategy of automating ad targeting, betting that its…
Meta says its controversial decision to put an end to its fact-checking program hasn’t impacted advertiser spend. On its Q4 2024 call, Meta CFO Susan Li assured investors that advertiser demand remains strong and the company’s commitment to brand safety remains unchanged, despite the new measures. Meanwhile, CEO Mark Zuckerberg noted that the community notes…
Meta Platforms Inc., the parent company of Facebook and Instagram, revealed a blowout Q4 in its latest earnings report, but warned Wall Street that its capital expenditures will soar in 2025, partly due to its investment in generative AI technology. Revenue in Q4 was $48.4 billion, with net income of $20.8 billion, up 21 percent…
The developer behind Pixelfed, Loops, and Sup, open source alternatives to Instagram, TikTok, and WhatsApp, respectively, is now raising funds on Kickstarter to fuel the apps’ further development. The trio is part of the growing open social web, also known as the fediverse, powered by the same ActivityPub protocol used by X alternative Mastodon. The…
Welcome back to Week in Review. This week we’re diving into OpenAI’s newly released AI agent, called Operator. We also look at where TikTok stands after being resuscitated, whether it’s time to go back to Tumblr, and more! Let’s get into it. OpenAI launched a research preview of Operator, a general-purpose AI agent that can…
An Indian tribunal on Thursday suspended restrictions that would have barred WhatsApp from sharing user data with its parent company Meta, delivering a significant victory for Mark Zuckerberg’s social media empire in its largest market by users. The ruling by the National Company Law Appellate Tribunal temporarily lifts a five-year ban imposed by India’s antitrust…
In the wake of Meta’s decision to remove its third-party fact-checking system and loosen content moderation policies, Google searches on how to delete Facebook, Instagram, and Threads have been on the rise. People who are angry with the decision accuse Meta CEO Mark Zuckerberg of cozying up to the Trump administration at the expense of…
The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach numbers. The Supreme Court on Monday declined to hear Meta’s appeal in a massive class action lawsuit that claimed Facebook and Instagram inflated their advertising reach metrics. The decision could expose Meta to billions in damages. It raised questions…
Prince Harry and Meghan Markle have joined the ranks of those displeased with Meta’s changes to fact-checking and have released a statement saying that the changes “directly underminds free speech.” “Meta’s changes to its ‘Hateful Content Policies’ do not protect free expression but instead foster an environment where abuse and hate speech silence and threaten…
Meta CEO Mark Zuckerberg defended his decision to scale back Meta’s content moderation policies in a Friday appearance on Joe Rogan’s podcast. Zuckerberg faced widespread criticism for the decision, including from employees inside his own company. “Probably depends on who you ask,” said Zuckerberg when asked how Meta’s updates have been received. The key updates…